This November, CONTACT TV broadcast its first ‘Scope’ – a live video broadcast on Periscope – with a live interview at home with Chris Allen, action writer and creator of the bestselling black-ops Interpol / Intrepid series.
During the live broadcast, there was one viewer question we didn’t get to.
During our discussion around self publishing and engaging with an on-line community, @bobcrawshaw (who runs Maine Street Marketing) asked, “How did you find that on-line community?”
Chris responds: "I think the online community actually found us. What I mean is that by sharing enough background about my service history and the premise around which the book was developed, it seemed that the extended service and ex-service network made the connection quite naturally and then got on board. I think the most important aspect that I’ve learned from Sarah in regard to interaction online, is that we made all (well, most) of our online messaging as conversational as possible – avoiding the hard sell that so many authors tend to resort to. I really believe that approach appealed to the service community. Bringing people along with how I got to be a writer (albeit a very new one!) seemed to resonate a lot more with people than trying to flog the book itself. This is as true today as it was four or five years ago. For instance, I get a lot more engagement online when I share flashback photos from my career or an anecdote about an experience I’ve had, rather than any posts that may be specifically book related. It’s weird!"
You can watch the Interview on Contact TV below.